Branding & identity

Brand system

A positioning and visual identity project designed to make the brand clear, distinctive and memorable.

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Branding & identity

The starting point

Understand before creating.

The starting point brings together the brand context, the business stage, the target audience and the objective that guided the project.

Project scope

  • Brand strategy
  • Visual identity
  • Art direction

The challenge

What needed to change.

The challenge was to identify what needed to change for the brand to earn a more relevant and recognisable position in its market.

The direction

The idea that shaped the path.

The selected strategy, creative concept and visual system work together to transform how the brand is perceived.
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