Social media & content

Editorial presence

A content strategy and digital presence built around consistency, personality and relevance.

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Social media & content

The starting point

Understand before creating.

The project began with the existing communication, audience, priority channels and the results the brand wanted to achieve.

Project scope

  • Content strategy
  • Social media design
  • Creative direction

The challenge

What needed to change.

The challenge was to build a consistent and distinctive presence across different touchpoints without losing agility.

The direction

The idea that shaped the path.

Editorial pillars, a visual language and a flexible content system turned strategy into an ongoing presence.
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