The challenge
Brand experience
Brand in action
A system of applications connecting the brand, its environment and its audience.
Explore the project
Brand experience
Briefing
The starting point
Understand before creating.
The project mapped the occasion, key touchpoints and the experience the brand wanted people to have.
Project scope
- Art direction
- Application design
- Creative production
The direction
The idea that shaped the path.
A connected application system made every detail contribute to a more recognisable and memorable brand.Gallery
Project images
From concept to detail.
Temporary images — replace them with the official project files.